the Riveter takes readers back to a time before television's dominance, to the
golden age of print art and its singular power over public opinion.
specifically on instances of "female masculinity" when women entered
previously all-male fields, Knaff places these images within the context of
popular discussions of gender roles and examines their historical, cultural,
and textual contexts.
reveals, visual messages received by women through war posters, magazine
cartoons, comic strips, and ads may have acknowledged their importance to the
war effort but also cautioned them against taking too many liberties or losing
their femininity. Her study examines the subtle and not-so subtle cultural
battles that played out in these popular images, opening a new window on
American women's experience.
224 pages, Donna B. Knaff]