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Beyond Rosie the Riveter
Beyond Rosie the Riveter
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Women of World War II in American Popular Graphic Art

Beyond Rosie the Riveter takes readers back to a time before television's dominance, to the golden age of print art and its singular power over public opinion. Focusing specifically on instances of "female masculinity" when women entered previously all-male fields, Knaff places these images within the context of popular discussions of gender roles and examines their historical, cultural, and textual contexts.

As Knaff reveals, visual messages received by women through war posters, magazine cartoons, comic strips, and ads may have acknowledged their importance to the war effort but also cautioned them against taking too many liberties or losing their femininity. Her study examines the subtle and not-so subtle cultural battles that played out in these popular images, opening a new window on American women's experience.

[Paperback, 224 pages, Donna B. Knaff]

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